Keynote Speakers


Prof. Cheol Park
School of Business Administration Korea University, South Korea

Cheol Park (Ph.D. in Business Administration) is a Professor at Korea University, South Korea. He received his B.A. in Economics, M.B.A. and Ph.D. from Seoul National University. He worked for Samsung as assistant manager of global marketing before joining academic area. He has been a visiting scholar at Vanderbilt University, University of Hawaii, and Mongolia International University. His research interests include marketing in digital environment and sustainable management with creating social value. He has published papers in influential journals such as International Marketing Review, Journal of Business Research, Industrial Marketing Management, and Journal of Interactive Marketing.

Speech Title: Is Corporate philanthropy Useful for Business Performance?
Corporate philanthropy leads social contribution activities of companies. Companies make efforts to contribute to the society as good corporate citizens. Corporate philanthropy results in positive consequences such as good company image, employee satisfaction, high sales performance, and etc. This study examined corporate philanthropy by business type, company size, and age, and the effects of employee and customer orientation on corporate philanthropy in Korea. The study also analyzed two positive consequences of corporate philanthropy, employee satisfaction and firm performance. We have investigated the perceived corporate philanthropy through a survey of 1,098 workers in Korea. As results, there found significant differences of corporate philanthropy by business types, company size, and age. Service business, older and bigger company showed higher scores of corporate philanthropy. Employee and customer orientation affected significantly corporate philanthropy, and this resulted in employee satisfaction and firm performance. Implications for increasing corporate philanthropy and further researches are suggested in the conclusion.



Prof. Fujino Akihiko
International Pacific University Japan

Mr Fujino started his career with Canon Inc., followed by the Distribution Economics Institute of Japan (as Senior Researcher), Yokohama College of Commerce, Gakushuin Management School, and Kamakura Women’s University (as Lecturer). Most recently, Mr Fujino has been a Professor in the Department of Contemporary Business at International Pacific University Japan. He teaches courses of marketing, distribution, field work and practical corporate management. His research interests are consumer behavior, marketing strategies and tactics.

Speech Title: Business Strategies Framework of Differentiation Focus, and Real Implementation Style of Successful Corporations in Japan
Frameworks are usually useful for planning new strategy and analyzing practiced strategy in business situations. The framework of ‘Porter’s Generic Competitive Strategies’ is often referenced in the process of corporate strategy discussion. But small and middle size companies in many industries at least in Japan have to choose ‘Differentiation Focus’ strategy because they must have narrow scope and non-price competition owing to their size constraints.

Business strategies framework of differentiation focus is shown and used for analyzing strategy implementation of real Japanese corporations in this study. Strategic and successful corporations managed to be taking differentiation advantage. In analyzing strategy implementation of product providing (service would be included) corporation in Japan, supply chain style is useful to recognize the corporate capability and the continuity of its strategic advantage.

As the result, it is shown some findings. ‘Differentiation Focus’ strategy implementation is positively related to organizational management for employees, which arouse differentiation and continuity. In some corporations, vertical integration in supply chain flow is key element of continuous strategy implementation.


Prof. Sean Watts
RMIT Int'l University, Vietnam

Sean Watts is a Canadian businessman, advisor, & academic that lectures & researches at RMIT Univ., Vietnam. Previously, he was Professor of Management, & Chair of Business & Economics at Yonsei Univ., EIC, Korea. He worked in Canada & various places as visiting professor including USF, USA, Katmandu, Kibera (Kenya), & Korea. He worked internationally since 1992 & with 128 countries. His main doctoral dissertation is in international management & info systems. He published several books & numerous articles with impact factors up to 12.406. He specializes in corporate governance, cross cultural management, & training programs, especially with social media, MIS, & big data. He worked with rich & poor individuals, SMEs, & big organizations, including universities, the UN, Samsung, Korean Ministry of Justice, Seoul Government, & Applied Materials (when the World’s largest semiconductor equipment maker grew revenue from $200,000,000 to $1.08 billion, in one year).



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